markdekock.com / the crew

The Crew

AI that supports your team — not replace it

Does this sound familiar?

Choose what's closest to your situation. The rest of the page adapts.

🏢
I run an agency
Deliver more, move faster, protect your margin
💊
Complex organisation
Test GTM strategies, align stakeholders, launch faster
📈
Marketing & sales team
Grip on performance, agency management, AI in daily work

Your team is running at full capacity — but the hours are gone

Your clients expect more. Faster analyses, sharper campaigns, daily optimisation. But your team is already at 60-hour weeks and manual work is the bottleneck. Every new client costs capacity you don't have.

Meanwhile, all the expertise sits in your best people's heads. When someone leaves, the knowledge build-up starts over.

The Crew as operational accelerator

10 AI agents that take over the repetitive core of agency work: competitor analysis, content production, media allocation, reporting. Not as a replacement for your team — as the foundation underneath it. Your people focus on strategy and client relationships. The system does the heavy lifting.

80–120 hours saved per campaign cycle. That's not an efficiency gain — that's a new business model. More clients, better margin, same team.
See the full operational mapping → 24 tasks, time saved per task

Your decisions take months — and you only test them in the market

A new product launch. A GTM strategy for a new segment. A repositioning after an acquisition. The analysis takes weeks. The stakeholder alignment takes months. And only when you go live do you find out whether your assumptions were right.

Meanwhile, the market moves faster than your decision-making.

The Crew as strategic sparring team

10 AI agents that stress-test your strategic scenarios before you take them to market. The Lookout analyses your internal data. The Spyglass scans the competition. The Navigator builds a falsifiable positioning — including the strongest counter-argument. Your stakeholders don't get presentations. They get challenged strategies.

Test your GTM strategy in days, not quarters. Each agent defends one perspective. Together they force sharper choices before a single euro goes to market.

You have an agency, a team, and not enough visibility into what's working

Your agency sends monthly reports but you want to know daily what's happening. You have data in five platforms but no one connecting it. And your briefs to the agency are based on gut feeling, not insight.

The result: you're paying for a process you have no grip on.

The Crew as your daily foundation

10 AI agents that keep you informed daily, sharpen your briefs, and keep your agency accountable. The Chronometer delivers a performance update every morning. The Navigator makes sure your brief is backed by data. The Ship's Log turns raw numbers into a story your board understands.

From reactive to proactive. You stop waiting for your agency's report. You drive the conversation — with data, direction and concrete questions. That changes the relationship.

Three phases — you decide between every step

Phase 1
Intelligence
Understand your market before you spend a euro
Competitor audit for 3 clients at once in a single morning. With positioning gaps and buying triggers.
⏸ YOU APPROVE
Phase 2
Execution
Strategy becomes campaign, content and media plan
Full campaign output per client: content calendar, 25 ad copy variants, media plan with budget split.
⏸ YOU APPROVE
Phase 3
Performance
What worked, what didn't, and what now
Daily per client: anomalies, optimisation opportunities, experiment recommendations. Your team starts the day with direction.

The agents working for you

🗺️ Cartographer
Plans your campaigns per client
✍️ Scribe
25 ad copy variants per brief
💰 Quartermaster
Budget and channel allocation
📊 Chronometer
Daily performance per client
🧪 Helmsman
Test backlog and scaling advice
📋 Ship's Log
Client reports in minutes

See all 10 agents in detail →

🔍 Lookout
Analyse internal data
🌍 Spyglass
Scan market and competition
🧭 Navigator
Build falsifiable strategy
📋 Ship's Log
Stakeholder reporting
✍️ Scribe
Positioning documents
🧪 Helmsman
Test and compare scenarios

See all 10 agents in detail →

📊 Chronometer
Daily performance updates
🧭 Navigator
Back briefs with data
🧪 Helmsman
Experiment and optimise
📋 Ship's Log
Executive summaries for the board
🔍 Lookout
Track your funnel and conversions
🌍 Spyglass
Monitor the competition

See all 10 agents in detail →

How it gets smarter

Knowledge compounds with every run. Your system learns from your data and your answers.

Run 1
Runs on benchmarks. Sees where your budget leaks.
Run 3
Runs on your data. Recognises your patterns.
Run 10
Knows your business better than a new hire.

Safe — and trained on your data Standalone

The Crew doesn't run on a shared instance. You get your own ring-fenced version — trained on your brand, your market and your own data, and that's where it stays.

🔒
Your own environment
Runs in your cloud or tenant. Never shared with other customers. Full control over access and logging.
🔐
Your data stays yours
No foundation-model training on your content. No commingling with other accounts. Removable on request.
🎯
Trained on your context
Brand voice, ICP, historical campaigns, your own taxonomy. Agents learn what works for you — not generic best practices.
📁
Scoped per project
One crew per brand, market or workstream. Data walls where they belong, collaboration where it adds value.

Standalone Agents

Not every question needs the full system. Individual agents also run on their own — as scheduled tasks that do their work daily, weekly, or on demand.

📊
Daily performance review
Chronometer processes your campaign data every morning and delivers a report with anomalies and recommendations
🔍
Weekly competitive scan
Spyglass monitors your competitors and flags changes in positioning and spend
✍️
On-demand content review
Scribe checks every piece of content against your brand voice and positioning
📋
Monthly executive summary
Ship's Log generates a leadership-ready summary of all campaign activity

How this fits into my work

The Crew is part of how I work with organisations on AI adoption. As a mentor and strategist I help teams move from AI ambition to a working reality. The Crew is the proof — a system I built myself and use every day.

Free AI scan
Find out in 5 minutes where your organisation stands

Mentoring
Hands-on guidance on AI adoption, strategy and implementation

Book a call
The first call is never a pitch

Ready to assemble your crew?

Start with a brief. We'll show what the system produces before you commit to anything.

Book an intro call
Or take the free AI scan →

Learn more

The System →

Architecture, agents, connectors and workflow in detail

Agency Operations →

24 tasks, time savings and a 4-week PoC plan

⚓ The Bridge →

Live command center — fleet status, agent health, reports and outcomes

markdekock.com · Agent Architecture

The System —
agents, memory & connections

How the 10 agents work together — from brief to report

01 · Core Agent
⚙️
Claude (Cowork)
Orchestrating agent · markdekock.com Command Center
claude-opus-4.6 · live
ModeCowork (desktop)
Memoryglobal_brand.json v1.2
WorkspaceKB agents Marketing
Active connectors7 live
Agents10 specialists
02 · Phase 1 — Intelligence & Strategy
🔍
The Lookout
Client Intelligence
Ingests CRM, analytics & funnel data. Validates ICP, identifies conversion baselines, maps opportunities by segment.
🔭
The Spyglass
Market & Competitors
Audits competitors, identifies buying triggers, maps positioning gaps, monitors market shifts in real-time.
🧭
The Navigator
Strategy & Positioning
Synthesizes intel into falsifiable positioning, contra-strategy, channel priorities & creative direction. Human-approved before handoff.
03 · What Each Agent Needs

Every agent has clearly defined inputs, a defined output, and handoff protocols. Here's what you give them and what you get back:

Agent What They Do What They Need What You Get Back
The Lookout / Client Intelligence Analyses your internal data CRM exports, analytics, funnel data ICP validation, funnel baselines, opportunity overview
The Spyglass / Market & Competitors Researches your market Competitor list, audience brief Competitive audit, buying triggers, positioning gaps
The Navigator / Strategy Builds your strategy Business goals, constraints, brand guidelines Falsifiable positioning, channel priorities, creative direction
The Cartographer / Campaign Architect Plans your campaigns Budget, timeline, channel preferences Funnel map, content calendar, KPI targets
The Scribe / Creative & Content Writes your content Brand voice guide, approved examples, tone preferences Ad copy, email sequences, articles, landing pages
The Quartermaster / Media & Budget Manages your media spend Ad account access, budget, historical performance Campaign structure, budget allocation, optimisation rules
The Chronometer / Data & Trends Analyses your results Campaign performance data, platform exports Trend analysis, anomaly detection, hypothesis register
The Helmsman / Growth & Experimentation Designs your experiments Current test results, growth questions ICE-scored experiment backlog, scaling recommendations
The Ship's Log / Reporting Reports to your leadership Reporting preferences, business KPIs Executive summaries, QBR content, recommendations
The Captain's Table / Coordination Coordinates everything A brief to get started Workflow management, status tracking, handoff coordination
04 · Phase 2 — Execution & Production
🗺️
The Cartographer
Campaign Architect
Maps funnels, designs content calendars, sets KPI targets & success metrics aligned to strategy.
✍️
The Scribe
Creative & Content
Generates ad copy variants, email sequences, articles & landing pages. All reviewed against brand voice before publishing.
💰
The Quartermaster
Media & Budget
Manages media spend, designs campaign structure, allocates budget by channel, defines optimization rules.
05 · Phase 3 — Performance & Optimization
⏱️
The Chronometer
Data & Trends
Analyzes campaign data daily, detects anomalies, maintains hypothesis register. Labels correlation vs. confirmed findings.
📈
The Helmsman
Growth & Experimentation
Designs ICE-scored experiments, defines statistical significance criteria, produces scaling recommendations.
📖
The Ship's Log
Reporting & Insights
Synthesizes findings into executive summaries, QBRs & business impact narratives for leadership.
06 · Memory & Context
📋
global_brand.json
Brand identity, tone of voice, ICP definition, channel profiles, competitor context, banned vocabulary. Single source of truth.
v1.2 · Updated weekly
🎯
Brand Context
Positioning statement, strategic priorities, campaign constraints, success metrics framework.
Loaded per run
🗄️
Data Vault
Campaign outputs, performance logs, hypothesis register, experiment results. Growing knowledge base per cycle.
Persistent · Versioned
07 · Connectors & Data Sources
Live
📝
Notion
MCP
Briefs, content calendar, review inbox, task management.
ReadWrite
Live
✉️
Gmail
MCP
Client comms, brief delivery, team coordination.
ReadSend
Live
📅
Google Calendar
MCP
Publish dates, review slots, milestone tracking.
ReadCreate
Live
🎨
Canva
MCP
Visual production from approved copy & briefs.
CreateEdit
Live
💬
Slack
MCP
Team notifications, status updates, daily briefings.
PostRead
Live
🎭
Figma
MCP
Design system reference, component audit, visual specs.
Read
Live
🌐
Claude in Chrome
MCP
Web research, competitor analysis, site QC.
BrowseAnalyze
Phase 2
📊
Google Analytics
API
Campaign performance, funnel metrics, audience behavior.
Read
08 · Workflow & Handoff
📬
Brief
→ → →
Ingest
⚙️
Captain
→ → →
Route
🔍
Lookout +
Spyglass
→ → →
Parallel
🧭
Navigator
⏸ PAUSE 1 — Human Review
🗺️
Cartographer
→ → →
Feed
✍️
Scribe +
Quartermaster
→ → →
Parallel
🚀
Deploy
⏸ PAUSE 2 — Human Review
⏱️
Chronometer
→ → →
Feed
📈
Helmsman
→ → →
Feed
📖
Ship's Log
→ → →
Deliver
✓
Report
09 · System Status
Executing — AI is processing
Awaiting Review — Milestone reached
Data Gap — Low confidence, halted
Halted — Contradiction detected
Phase 1: Intelligence
Phase 2: Execution
Phase 3: Performance
Pause: Human Review
markdekock.com · Agent Architecture
markdekock.com · Operations

Agency Operations —
how The Crew structures agency work

The complete mapping: what's automated, what's assisted, what stays human.

Automate — AI runs it end-to-end
Assist — AI drafts, human reviews
Human — Human-led, AI may support
Agent — Specific agent assigned
Function Task Primary Input Workflow Owner Time Saved
MEDIA PLANNING
Channel selection Recommend optimal channels based on ICP + historical data ICP definition, prior campaign performance Spyglass + Navigator ↓ 3-4h
Funnel mapping Design campaign funnel structure (TOFU/MOFU/BOFU) with metrics Business goals, conversion baselines Cartographer ↓ 2-3h
KPI definition Set success metrics, targets & thresholds per channel Business objectives, funnel model Cartographer + Navigator ↓ 1-2h
Budget allocation Distribute total budget across channels & campaigns Total budget, channel performance, strategic priorities Quartermaster ↓ 2-3h
Content calendar Plan content themes, publish schedule, key dates Strategy, campaign timeline, content types Cartographer + Scribe ↓ 4-6h
MEDIA BUYING & OPTIMIZATION
Campaign setup Structure ad campaigns, ad groups, targeting, bids Creative briefs, budget allocation, audience specs Quartermaster ↓ 3-4h
Ad copy creation Generate & test ad copy variants (headlines, descriptions) Brand voice, positioning, target audience Scribe + Quartermaster ↓ 5-8h
Bid strategy Set automated bidding rules, CPA/ROAS targets Budget, KPI targets, platform recommendations Quartermaster ↓ 2-3h
Weekly optimization Review daily data, adjust bids/budgets, pause underperformers Daily campaign performance, platform data Chronometer + Quartermaster ↓ 3-5h/week
CAMPAIGN MANAGEMENT & QA
Daily monitoring Ingest daily metrics, flag anomalies, log observations Platform exports (GA, Meta, LinkedIn, etc.) Chronometer (scheduled task) ↓ 30m/day
Performance alerts Detect anomalies (sudden drops, budget burn, high CPC) Real-time campaign data Chronometer (automated) ↓ 1-2h/week
Creative testing Design A/B tests, manage variants, track results Creative hypotheses, campaign structure Helmsman + Scribe ↓ 2-3h/test
Quality checklist Verify landing page load, form submission, pixel firing Campaign links, conversion pixels Human QA + Claude in Chrome ↓ 1-2h
CREATIVE & AD COPY
Ad copy drafting Generate headlines, descriptions, CTAs per channel Brand voice, positioning, audience insights Scribe ↓ 5-8h
Copy review & iteration Check against brand guidelines, refine, approve Draft copy, brand standards Human (Navigator inputs) ↓ 2-3h
Email sequence design Structure email flows (welcome, nurture, re-engage) Customer journey, conversion goals Scribe ↓ 8-12h
Landing page copy Write headlines, body, CTAs for campaign landing pages Campaign brief, value prop, audience Scribe ↓ 6-8h
Brand voice audit Scan all copy against tone & messaging standards All active copy, brand voice guide Scribe (on-demand) ↓ 2-3h
ANALYTICS & REPORTING
Weekly dashboard update Pull data, update charts, highlight trends & anomalies Campaign performance data Chronometer ↓ 2-3h/week
Monthly attribution Calculate channel attribution, model customer journey GA data, conversion logs, touchpoints Chronometer + Helmsman ↓ 4-6h
Trend analysis Identify patterns, hypothesis testing, anomaly logging Historical performance, current data Chronometer ↓ 3-5h/month
QBR preparation Synthesize monthly findings into executive narrative All performance data, business context Ship's Log ↓ 5-8h
STRATEGY & CLIENT SERVICE
Strategy development Build positioning, channel mix, messaging pillars Market intel, competitive analysis, business goals Navigator ↓ 8-12h
Client presentations Prepare strategy decks, performance reviews, recommendations Strategy, performance data, business impact Ship's Log (draft) + Human ↓ 3-5h
Market opportunity identification Spot gaps in competitor positioning, new audience segments Competitive intel, market data, campaign history Spyglass + Navigator ↓ 4-6h
Campaign post-mortem Analyze what worked, what didn't, lessons learned Campaign results, performance data, team notes Chronometer + Helmsman ↓ 3-4h

Total estimated time savings per campaign cycle: 80-120 hours of repetitive work (research, copy drafting, spreadsheet updates, QA, analysis).

What this frees up: Your team focuses on strategy, client relationships, and creative decision-making. Not data entry and copy formatting.

4-Week Proof of Concept

Week 1

Onboarding & Context

Load brand guidelines, CRM data, analytics export, competitor list. The Lookout & Spyglass run baseline analysis. Outputs: baseline performance map & competitive positioning gap analysis.

Week 2

Strategy Sprint

Navigator synthesizes intel into positioning + channel mix + creative direction. Output: falsifiable strategy document + 3 content calendar templates (each channel). Human review & refinement.

Week 3

First Execution

Cartographer maps funnel. Scribe + Quartermaster produce first campaign (ad copy, email sequence, media plan). All pieces QA'd. Output: live campaign + performance baseline.

Week 4

Proof & Handoff

Chronometer & Helmsman analyze week 1 results. Ship's Log delivers first performance narrative. Output: proof of ROI + scaling roadmap + agent training summary for your team.

What Stays Human

Decision Type Why Who Decides
Strategic positioning Requires context, brand history, market intuition — AI can synthesize, but humans must approve the "story" Chief Strategist / C-level
Budget allocation Business priorities & constraints (cash flow, organizational goals) — beyond data Finance / VP Marketing
Creative direction Brand voice, tone shifts, cultural sensitivity — AI can draft, but humans own brand expression Creative Director / Content Lead
Experiment design Statistical rigor & business sense together — what to test & how to interpret Growth Lead + Data Analyst
Client communication Relationships, trust, nuance — AI supports narrative, humans deliver Account Manager / Director
Crisis response Real-time judgment, stakeholder alignment — AI can flag, humans decide action Leadership / Client Management
markdekock.com · Agency Operations Mapping v1.0
⚓ The Bridge — Demo mode. This shows what your command center looks like with a live Crew deployment. Every number, every agent, every report — real in production.
Active Projects
3
+1 completed this month
Awaiting Approval
1
TechFlow · 14h waiting
Hours Saved · Q2
480h
€48,000 FTE equivalent
Reports Filed · Week
12
Last: Chronometer 09:14
AI Budget · Month
€340
of €500 · 68% used
01 · Fleet Status — Active Projects
Acme B2B
Q2 Performance Campaign
Running
Phase 3 · Performance
⏱️📈📖
⏱️ Chronometer · Daily report · 2h ago · 4.2× ROAS
TechFlow SaaS
Product Launch — EMEA
Awaiting ⏸
Phase Gate 2 · Execution → Performance
🗺️✍️💰
🧭 Navigator · Positioning delivered · 14h ago · Approval needed
Breda Consulting
EMEA Market Entry
Running
Phase 1 · Intelligence
🔍🔭🧭
🔭 Spyglass · Competitor scan · 45m ago · 6 markets mapped
02 · The Muster Roll — All Agents · Click any card for health profile
🔍
The Lookout
Client Intelligence
ActiveRun 4
Breda EMEA · 45m ago
Health82
Training levelRun 4 · Pattern recognition
Context freshnessFresh · 45m ago
Data sourcesCRM · GA4 · Notion
Records ingested2,840 this cycle
Confidence4.1 / 5
Tokens · month48,200 · €1.54
Output trendImproving ↑
↕ Health profile
🔭
The Spyglass
Market & Competitors
ActiveRun 4
Breda EMEA · 45m ago
Health78
Training levelRun 4 · Pattern recognition
Context freshnessFresh · 45m ago
Data sourcesWeb · LinkedIn · SimilarWeb
Competitors tracked18 across 3 projects
Confidence3.9 / 5
Tokens · month62,400 · €1.99
Output trendStable →
↕ Health profile
🧭
The Navigator
Strategy & Positioning
IdleRun 6
TechFlow · Positioning · 14h ago
Health85
Training levelRun 6 · Deep brand knowledge
Context freshnessStale · 14h ago
Strategies delivered6 (all with contra-argument)
Confidence4.3 / 5
Tokens · month84,200 · €2.69
Output trendImproving ↑
↕ Health profile
🗺️
The Cartographer
Campaign Architect
Awaiting ⏸Run 6
TechFlow · Phase Gate 2
Health88
Training levelRun 6 · Deep brand knowledge
Campaigns planned6 full campaigns
Avg. funnels mapped4.2 per campaign
Confidence4.4 / 5
Tokens · month56,800 · €1.81
Output trendStable →
↕ Health profile
✍️
The Scribe
Creative & Content
Awaiting ⏸Run 8
TechFlow · 120 assets ready
Health91
Training levelRun 8 · Brand voice mastery
Total copy pieces340 across all projects
Brand voice score4.6 / 5 · Consistent
1st-draft approve rate89%
Tokens · month112,400 · €3.60
Output trendImproving ↑
↕ Health profile
💰
The Quartermaster
Media & Budget
Awaiting ⏸Run 6
TechFlow · €80k plan ready
Health84
Training levelRun 6 · Deep brand knowledge
Total budget managed€225,000 / 4 campaigns
Avg. ROAS delivered3.8× (target 3.0×)
Confidence4.2 / 5
Tokens · month44,600 · €1.43
Output trendImproving ↑
↕ Health profile
⏱️
The Chronometer
Data & Trends
ActiveRun 10
Acme Q2 · Daily report · 2h ago
Health94
Training levelRun 10 · Full mastery
Context freshnessFresh · 2h · daily cadence
Data sourcesGA4 · Meta · LinkedIn · CRM
Anomalies detected14 this month (12 actioned)
Confidence4.7 / 5
Tokens · month128,600 · €4.11
Output trendStable →
↕ Health profile
📈
The Helmsman
Growth & Experimentation
ActiveRun 5
Acme Q2 · Experiments · 3h ago
Health79
Training levelRun 5 · Stat. confidence building
Active experiments4 (2 near significance)
Win rate62% of closed tests
ICE backlog11 ideas scored & queued
Tokens · month38,200 · €1.22
Output trendImproving ↑
↕ Health profile
📖
The Ship's Log
Reporting & Insights
IdleRun 7
Acme Q2 · Weekly summary · 2d ago
Health87
Training levelRun 7 · Executive narrative
Reports generated7 weeklies + 2 QBRs
Board approval rate100% — no rewrites needed
Confidence4.4 / 5
Tokens · month72,800 · €2.33
Output trendStable →
↕ Health profile
⚙️
Captain's Table
Coordination Hub
ActiveRun 10+
All 3 projects · Coordinating
Health96
Training levelRun 10+ · Full system mastery
Projects coordinated3 active · 4 completed
Handoff accuracy98% — 1 manual correction
Avg. Phase 1–3 cycle6.2 days
Tokens · month32,400 · €1.04
Output trendStable →
↕ Health profile
03 · The Log — Agent Reports
⏱️
Chronometer · Today 09:14 · Acme B2B Q2 · Daily Performance
Daily Performance Report — Week 8
"CTR on LinkedIn dropped 18% vs. 7-day avg. Anomaly flagged. Hypothesis: creative variant C underperforming vs. control. Recommend A/B hold 72h. ROAS stable at 4.2×. CPA €28 — 20% below target."
Read full reportView data
3,840 tokens
€0.12
📈
Helmsman · Today 08:52 · Acme B2B Q2 · Experiment Update
Experiment Backlog — 4 Active Tests
"Test #3 (headline variant) at 87% confidence — recommend 48h hold before scaling. Test #1 (audience expansion) closed: negative result, revert. Top ICE priority: landing page CTA copy (score 7.8)."
View backlogICE scores
2,100 tokens
€0.07
🔍
Lookout · Today 07:30 · Breda Consulting EMEA · Internal Data
ICP Validation — EMEA Market Entry
"CRM analysis: 340 accounts reviewed. Primary ICP confirmed: mid-market manufacturing, 200–800 employees, procurement-led. Secondary segment: logistics operators with digital transformation mandate. Baseline: 3.2% MQL→SQL."
ICP reportOpportunity map
4,200 tokens
€0.13
🔭
Spyglass · Today 06:55 · Breda Consulting EMEA · Market Intel
Competitive Scan — 6 EMEA Markets
"18 competitors mapped. Category leader pulling back from DACH paid channels — share opportunity. 3 positioning gaps identified: speed-to-deployment, mid-market pricing, local-language support."
Competitor mapGap analysis
5,600 tokens
€0.17
🧭
Navigator · Yesterday 16:40 · TechFlow SaaS EMEA · Strategy
Positioning Delivered — 3 Options + Contra-Argument
"Recommended: 'The only platform that deploys in 48h — or your first quarter is free.' Contra-argument: claim vulnerable if onboarding SLAs slip. Requires legal sign-off before activating."
Strategy briefStakeholder deck
8,400 tokens
€0.27
📖
Ship's Log · 2 days ago · Acme B2B Q2 · Weekly Executive Summary
Week 7 Executive Summary — Board Ready
"Week 7: 108% of target pace. ROAS 4.1×. 1,640 leads YTD. Key win: content velocity doubled — 40 pieces in 5 days vs. 3 weeks previously. Recommendation: increase Meta budget €5k for final 3 weeks."
Full summaryBoard deck
6,200 tokens
€0.20
04 · Time Savings & Return
Time Savings
480h
saved this quarter · Q2 2025
FTE equivalent€48,000
Content & Creative142h
Research & Intelligence128h
Analytics & Reporting106h
Strategy & Planning84h
This month86h saved
AI Spend vs. Budget
€340
of €500 monthly budget · 68% used
Spent this month€160 remaining
Acme B2B Q2€142
TechFlow EMEA Launch€118
Breda EMEA Entry€80
Cost per deliverable (avg.)€0.19
AI cost as % of FTE saved0.71%
Campaign Outcomes · Acme B2B Q2
€189k
revenue attributed this campaign
ROAS
4.2×
Target 3.5× ✓
CPA
€28
Target €35 ✓
Leads
1,840
Target 1,500 ✓
Media spend
€45k
On budget ✓
AI cost as % of media budget: 0.31%
€142 in AI spend managed €45,000 in media and delivered €189,000 in attributed revenue. Every €1 of AI cost returned €1,331 in outcome.
05 · Captain's Orders — Pending Approvals
⏸ Phase Gate 2
TechFlow SaaS — EMEA Product Launch
Phase 2 Execution deliverables complete. Ready to proceed to Phase 3 (Performance).
✓ Campaign brief ✓ Content calendar (120 pieces) ✓ Ad copy — 75 variants ✓ Media plan (€80k budget) ✓ KPI targets set ✓ Positioning — 3 options
⏱ Awaiting 14 hours — Phase 3 ready to launch on approval
Approve → Launch
Request revision
Put on hold