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The Crew

Your AI team for marketing & sales

Ten specialist agents work together in three phases. They dive into your data, scan the market, design experiments and report back. The Crew is your full marketing team working alongside you — not instead of your team.

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How it works

Three phases, one pipeline. You steer at critical moments.

Insight & Strategy

Data → Insights → Strategy

Your team dives into your CRM, analyses competitors and designs a falsifiable strategy.

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🔍
The Lookout
Client Intelligence
🔭
The Spyglass
Market & Competitors
🧭
The Navigator
Strategy
⏸ PAUSE 1: You approve the strategy before execution starts.
Execution

Strategy → Content → Campagne

Copy, emails, ads and media planning — everything aligned to the strategy and your brand voice.

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🗺️
The Cartographer
Campaign Architect
✍️
The Scribe
Creative & Content
⚙️
The Quartermaster
Media & Budget
⏸ PAUSE 2: You approve the creative and media plan.
Performance & Loop

Trends → Tests → Scaling

Real-time monitoring, experiment design, and business impact reporting. What works gets scaled.

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📊
The Chronometer
Data & Trends
🚀
The Helmsman
Growth & Experimentation
📜
The Ship's Log
Reporting
⚓ The Captain's Table

Coordination — orchestrates the entire process and safeguards quality.

Meet the Crew

Ten specialist agents, each with their own expertise.

Phase 1
🔍
The Lookout
Client Intelligence

Dives into your CRM, analytics and funnel to see what really works.

Reads your internal data: conversion funnel, cohort analysis, lifetime value. Gives you irrefutable facts about your best customers and where your leaks are.
Phase 1
🔭
The Spyglass
Market & Competitors

Scans the market, buying signals and positioning gaps.

External intel: competitors, buying triggers, messaging gaps. Tells you exactly where you can win and what your competitors are missing.
Phase 1
🧭
The Navigator
Strategy

Connects the data into a sharp, falsifiable strategy.

Synthesis. Naming, positioning, counter-strategy. Creates a strategy you can actually test and improve. Beyond guesswork.
Phase 2
🗺️
The Cartographer
Campaign Architect

Translates strategy into funnel, content calendar and KPI targets.

Blueprints. Funnel mapping, content calendar, metrics. Provides clarity: who are we targeting, what do we say, where, when, and how do we measure success.
Phase 2
✍️
The Scribe
Creative & Content

Writes ads, emails, articles and landing pages.

Copy mastery. Headlines, body copy, calls-to-action. Aligned to brand voice, strategy, and what your audience actually wants to hear. Tested, iterated, winning.
Phase 2
⚙️
The Quartermaster
Media & Budget

Allocates budget, optimises channels, safeguards the spend.

Budget maestro. Channel weighting, ad format specs, bid strategies. Makes every euro work hard. Optimisation rules, no guesswork.
Phase 3
📊
The Chronometer
Data & Trends

Reads trends, flags anomalies, tracks hypotheses.

Trend narrator. What's going well, what's trending worse? Anomalies, correlations, hypothesis register. Real-time monitoring without noise.
Phase 3
🚀
The Helmsman
Growth & Experimentation

Designs experiments, scores opportunities, scales what works.

Growth scientist. ICE scoring, experiment design, scaling recommendations. Tells you exactly where your energy should go and why.
Phase 3
📜
The Ship's Log
Reporting

Creates executive summaries, QBRs and business impact stories.

Storyteller. Executive summaries, quarterly reviews, business impact narratives. What happened? What did we learn? What comes next?
Coordination
The Captain's Table
Orchestration

Orchestrates the entire process and safeguards quality.

The conductor. Steers the workflow, ensures information flows through all phases, guides your team through review moments. You're always in control.

Get started

Choose your entry point. The Crew activates.

📋
Start a campaign

Fill in your brief. The Crew dives into your data, analyses your market and designs a strategy. You approve, they execute.

The Lookout The Spyglass The Navigator The Cartographer
Fill in brief
📈
Check my performance

Connect your analytics. The Crew reads trends, spots anomalies and gives you testable hypotheses. Experiments that win.

The Chronometer The Helmsman The Ship's Log
Connect analytics
📝
Improve my briefing

Upload your current brief or campaign deck. The Crew gives you blind feedback: gaps, opportunities, risks. No bias — just the truth.

The Lookout The Spyglass The Navigator
Upload document